Reply, please.

Whatever happened to “face-to-face”

Up to this very day, when almost everything is possible,  I still get the creeps and I feel funny at the same time whenever I watch one of the most hilarious shows on television right now – the first-ever “talakserye” on Philippine television- “Face to Face.”

Who in the world has ever predicted that your most kept secrets (read: shameful) would someday be somewhat acceptable to share to the whole world (or country, for that matter)?

Discussions with the and as an anonymous

Social media didn’t invent conversations, it provided us with tools to surface and organize them.” – Brian Solis,  digital analyst

Now that everyone could collectively express their hate even over children online, it is only but necessary for organizations to immerse themselves into these communities (see my previous post).

A question of which?

Which of the two leading Social Networking Sites (Facebook & Twitter) should organizations thrive in (if they have to choose one)?

Which of the two leading Social Networking Sites (Facebook & Twitter) serve as a better channel for brand-related posts? Which deliver more actual buyers?

Which of the two leadings Social Networking Sites (Facebook & Twitter) has more brand-friendly features?

A recent study conducted by Chadwick Martin Beiley along with iModerate Research Technologies show that…

Obviously, people are allowed to say and express their feelings over anything in more ways than one on Facebook. From posting a status update to creating a group for free, it is more likely that people will want to be in this site if they are after interaction and all things Social (Media).

Given that Twitter is a micromedia site, sometimes also referred to as a microblogging service, people use it more or less to update their audience on what is happening to their own lives or what their thoughts are at that very moment. It is more personal, and there are no other activities available to those who tweet. Plus, tweets are more direct, because users of Twitter most of the time mention people in their tweets, people directly involved in their tweets.

Hold on to things that last

And in Facebook, “becoming a fan” can be just another fad, while in Twitter, it is less likely to be that way since one can receive every tweet of that brand. They can not hide it like in Facebook, nor can the updates be buried by other updates in news feeds (except if you are following a lot of people/brands on Twitter).

Also, brands create pages for their fans to be updated on anything they want to post, and fans (a lot of fans) can comment about these updates. In Twitter, followers can directly mention these brands and in turn, their comments get to be read one by one (ideally).

Back to basics

Although both sites are effective avenues for brands to interact virtually with their consumers and soon-to-be consumers, people tend to look for features that resemble real interaction. People want to be heard, and more than that, they want a response.

World Food Programme replies to my messages on Twitter!

  1. That’s why they called Twitter a revolution when it first came out, that’s why corporations, political and entertainment personalities use Twitter. It’s a way for these entities to directly communicate with their followers.

    Di ako nirereplyan ni Saab.:/

    • She didn’t reply to me too.😦 I tweeted her “:)” HAHA. I don’t know if that’s creepy :O

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